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Commercial management - Livon by Celemi
Cultivate your market, your niche product
Overview
LIVON helps you deliver coherent messages and win market recognition.
Livon is a day-long interactive programme, designed to help companies with widespread sales and distribution networks to communicate a clear, coherent identity whilst differentiating themselves in a strongly competitive market.
During the Livon programme, the participants form teams and participate in the struggle for market share with local branches of four other highly competitive companies. Their main objective : to attract and retain their clients in a very competitive environment where product placement, communication, price, prestige and reputation are all important factors.
Throughout the activity, the teams put into practice strategies defined by headquarters, drawing their own conclusions on product placement, how to attract new clients and satisfy the needs of current clients. They will measure the gains and losses in profit and market share, as well as their market image.
Main lessons
The winning teams will have gained a significant market share, and made effective use of marketing techniques that require subtle changes in strategy.
A unique system : Livon transforms the process of learning new skills into specific and precise plans of action. This tool answers the question of how to get the most out of the experiences acquired during the programme. With this tool, you can analyse your own organisation according to the criteria covered in the simulation and develop a plan of action according to your strengths in your competitive environment.
Objectives
- Understanding how to align marketing decisions and company strategy,
- Defining your competitive edge,
- The abilitity to identify and target your clientele,
- The ability to make more efficient marketing investments.
Lessons
- A stronger team bond, (Team Building)
- Cashflow,
- Decision taking,
- Market orientation,
- Client focus,
- Analysis of the competition,
- Price strategy,
- Services strategy,
- Planning,
- Plan of action.
Average length : 4 to 6 hours
Participants : from 10 to 30+. Teams of 3 to 4.